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Question 15: Gender Responsible Marketing
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1: Does your company have leadership commitment and support for gender equality and women's empowerment?
2: Does your company have a non-discrimination and equal opportunity policy, either stand-alone or clearly included in a broader corporate policy?
3: Does your company have an approach to ensure non-discrimination and equal opportunity in recruitment processes?
4: Does your company have an approach to ensure non-discrimination and equal opportunity in professional development and promotion processes?
5: Does your company have an approach to ensure women and men are compensated equally?
6: Does your company offer and support paid maternity leave?
7: Does your company offer and support paid paternity leave?
8: Does your company have an approach to support employees as parents and caregivers?
9: Does your company have an approach to accommodate the work/life balance of all employees?
10: Does your company have an approach to ensure a world of work free from violence and harassment, including gender-based violence and harassment (GBVH)?
11: Does your company have an approach to address the specific health, safety, and hygiene needs of employees, with particular attention to those of women at work and while commuting to work?
12: Does your company have an approach to promote access to quality health services that meet the specific health needs of women employees?
13: Does your company have an approach to gender-responsive procurement (GRP) that expands relationships with women-owned and gender-responsive businesses?
14: Does your company encourage suppliers and vendors to advance performance on gender equality?
15: Does your company have an approach to responsible marketing that eradicates harmful stereotypes in all media and advertising content?
16: Does your company have an approach to assess differential impacts on women and men when developing products and/or services?
17: Does your company have policies and processes in place to ensure the responsibility to respect the rights of women and girls in the local communities in which it operates?
18: Does your company have an approach to embed gender equality in its sustainability strategy, community investment, public advocacy, and multi-stakeholder partnerships?
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15
Does your company have an approach to
responsible marketing
that eradicates harmful stereotypes in all media and advertising content?
Select an option:
Yes, our company has an approach to
responsible marketing
that considers the portrayal of
gender stereotypes
.
No, our company currently does not have an approach, but:
Not Applicable, The company does not have external marketing materials
Please select all that apply:
Commitment
Has a stand-alone
responsible marketing
policy or a commitment embedded in a broader corporate policy that addresses the portrayal of
gender stereotypes
Implementation
Reviews marketing materials and tactics to protect against negative
gender stereotypes
Has a marketing strategy tailored to women as a customer segment
Has a marketing approach that seeks to challenge existing
gender norms
and promote positive images of women and girls
Consults with focus groups to ensure marketing approaches are not perpetuating
gender stereotypes
Reviews digital advertising targeting parameters and algorithmic ad delivery for gender bias, and takes corrective action where products or opportunities are inequitably distributed by gender
Has signed up to the Unstereotype Alliance or similar industry initiative committing to progressive and gender-equitable portrayals in advertising
Measurement
Tracks the number of marketing complaints that relate to gender stereotyping or negative portrayals of women
Transparency
Communicates publicly to company
stakeholders
its commitment to not perpetuate
gender stereotypes
Communicates to the board its commitment to not perpetuate
gender stereotypes
We are interested in learning more.
We plan to take steps in the next year.
Some of our country offices or business units have taken steps.
None of the above.
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